Course Description

In this free webinar on demand, learn what life would be like if your audience's inbox were full of messages that actually made their day better. Now imagine the results of providing such valuable content to your audience as a regular part of your communications strategy.

Brian Sooy and Kim Jamerson of SharpSpring (an Aespire Alliance partner) demonstrate how to deliver meaningful content that provides value and powerful motivation—and empowers you to engage your audience as participants in your story (and at the same time nurture relationships).

We'll discuss:

  1. Define your audience and create key relationships.
  2. Focus on the wants, needs and objectives of your audience.
  3. Devise a goal-oriented content marketing strategy.
  4. Share content that provides value and positions you as a thought leader.

Length: One Hour

Register today to watch this free webinar-on-demand from Aespire.

Signup for the Changemakers Movement subscription to experience the program featured in this webinar.

Brand Strategist & StoryBrand Guide, Founder of Aespire

Brian Sooy

Hi, I'm Brian Sooy, the founder and design director of Aespire, a branding and marketing agency that empowers mission-driven leaders and organizations to engage their audiences, lead by design, and create a culture of communication. For over 30 years I've served as a director, an advisor to leaders, and a personal philanthropist to charities and meaningful causes. I'm the author of "Raise Your Voice: A Cause Manifesto," the top-rated nonprofit branding book that helps you create brands people love so you can raise more money. As a Level C certified Brand Strategist and StoryBrand Certified Guide, I team up with people like you every day. Connect with me on Twitter at @briansooy or on LinkedIn.

Course curriculum

  • 1

    Webinar on Demand

    • Webinar: Messages That Engage

    • Follow along with Slides from "Messages that Engage"